THE DOGS, THE HUMANS & THE VISION
Max + Willow is an online pet and lifestyle boutique offering unique, functional and stylish products to the pet and human community.
MEET THE CHIEF OPERATING DOGGOS
FROM PUPFLUENCERS TO BOSS BABES
Max + Willow, our two golden Cocker Spaniel girls are the inspiration behind the M+W brand and the reason why our product line and content creation business exists. We are passionate about providing useful tools to pet parents and through our successful Instagram account, we have managed to educate, inspire and create content around life with dogs. We share the good, the bad and the ugly and aim to provide a realistic portrayal of pet parenting.
Through this journey we have developed useful products which have helped us along the way. Max + Willow Shop was created to share these products with you and your pets.
OUR FOCUS IS ON QUALITY, STYLE & FUNCTIONALITY
FUNCTIONAL CAN BE FASHIONABLE
Our aim is to fill that gap in the South African pet product market. We’re practical thinkers and doers, and when something doesn’t work for us, we like to find a solution to that. Being functional doesn’t mean it needs to be fugly. Our products achieve practicality while still maintaining a level of style and sophistication to meet a modern lifestyle.
TO BE INCLUSIVE, TO BE DIFFERENT, AND TO MAKE A DIFFERENCE
These three aspects drive what we do.
1. We believe in inclusivity and aim to include all walks of life (pet and humankind) in our brand. Spread love and kindness wherever you can.
2. To be different is a priority. We have had the pleasure of working with so many brands in our content creation capacity, who we have learned and gained insight from. With this we owe it to them to set ourselves apart and confidently stand aside them as peers in the industry.
3. Finally, and most importantly, we aim to make a difference. From the products we create and sell, and the charities we support, to the content we share with our community, it is our mission to ensure this all provides a positive impact on the lives of pets and their owners.